![]() The listener will be focussed to hear an answer to this question. Making a statement to your audience that tells them something they don t know, will automatically raise a question in their minds. ![]() If people hear something they don t know, it raises questions. Only if it is of interest, people want to find out what they don t know. Some facts Some facts about people (our customers included): People tend not to listen to things they already know. This white paper explains briefly what the Pyramid Principle is and how it works. Together with some other techniques Issue Based Consulting is the ultimate consulting toolkit. ![]() Consulting Methodology made the Minto Pyramid Principle an essential part of the Issue Based Consulting training program. Nowadays every McKinsey Consultant is trained to learn and apply this method and it is also used by many other consulting companies worldwide. Developed by Barbara Minto from McKinsey to find a method for the consultants to structure their advice and consulting reports. But how can we do this? The Pyramid Principle is the answer to this question. ![]() If you have to convince customers and have limited time for a presentation with busy executives this can be quite a challenge. 1 How can you grasp the attention of your audience in a couple of minutes? How can you create a compelling story with a logical structure that is easy to understand and easy to remember. ![]()
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